Hello, I'm Craig. A London based Creative passionate about creating impactful, timeless design solutions that shapes brands and drives innovation.

I'm a senior creative with over 16 years experience leading design teams both agency side and in-house for global organisations. I love building and shaping brands, designing digital products and cultivating creative teams.

I've led talented design teams at Jamie Oliver and for a global health and wellness brand across Europe and the US and I have also mentored young creatives as part of the Creative Mentor Network, an organisation that work with young people and creative professionals to make the creative industries more socio-economically diverse.

I spent 8 years working as a creative for the wonderful Jamie Oliver, initially as a Senior Product Designer before moving in to the Head of Creative position, a role that covered everything from TV, Restaurants, Social, Digital, Set Design, you name, we did it. A key area of responsibility within this role was working with our big commercial partners, developing and fostering relationships and driving creative innovation, ensuring all new creative was delivered to Jamie's high standards. This included creating a new, co-branded identity for Jamie and Shell's new food forecourt offering, developing the creative for Tesco Magazine, recipe books for Hotpoint, art directing photography shoots for Tefal and leading the creative campaign for Jamie's partnership with Birdseye.

Entrepreneurial and confident in presenting to Senior Executives and C-suite. I'm also extremely passionate about driving a culture of creative inclusion and diversity.
You can follow me on Twitter or Instagram, Connect via Linkedin or message via mail.

hello@craigtuffs.co.uk

2021

Director of Global Creative

Juice Plus+

2017~2021

Head of Creative

Jamie Oliver Group

2014~2017

Senior Product Designer

Jamie Oliver Group

2013~2014

Lead Product Designer

Fivesite

2011~2013

Founder - Creative Director

Guided Digital Agency

2009~2011

Head of Design

Peppercorn Digital Agency

2006~2009

Digital Designer

Peppercorn Digital Agency

Creative Strategy

Product Design

Brand Identity

Print Design

Packaging Design

Creative Leadership

Wireframing & UX

hello@craigtuffs.co.uk